A trip for the senses, a visual experience where the most important is not what we see, but how we choose to see it… this is the story that Nacho Gayán from Agosto tells in the new spot for Honda Civic.
As hard to explain as a psychedelic trip, the ad from Villarrosàs agency tells us about altered states of consciousness. Not in an hallucinogen sense, nor as escape from reality. What we live trough the movie is how this car could open your senses and perceptions, how it increases driver’s capacity of gazing the world in an unconventional way.
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